About My Town Cares

My Town Cares Fundraising Program
My Town Advertising was formed to help small to medium sized businesses properly market them in today’s business environment. We have partnered with Microsoft to develop and promote one of the most dominant tools on the internet.
My Town Cares Fundraising Program leverages our Online Marketing Director solution with traditional direct mail to offer the marketplace something that no other company offers. A digital print local campaign, this concept is only being rolled out to community groups so they can benefit from the two medians.
How it works: Unlike ad books that groups have been doing for years; our campaign takes the two largest objections (value and distribution) and makes them disappear. The group sells full or half page ads in a book from 24 to 40 pages. We take those ads and produce, print and MAIL that book to every door in their designated area. On top of that we offer every participating business up to 3 months free of Online Marketing Director for participating. (OMD sells for $350 per month normally)
How much are the groups going to make?: The group is going to make a generous 35% of the gross ad sales. To put this to real numbers we feel that a fair price for the book is $600 to $750 per page based on the market and distribution. The average direct mail page is anywhere from $800 to $1,400 per page. So our program is in that mix plus we have the add- on value of the online solution that no one else has.
Example:
24 Page Book 40 Page Book
2 Covers 2 Covers
Front Cover $1,200 Front Cover $1,200
Back Cover $1,000 Back Cover $1,000
22 Pages at $600 per page 38 Pages at $600 per page
Total $15,400 Total $25,000
(35% to Group) (35% to Group)
$5,390 Raised for Group $8,750 Raised for Group
Contact My Town Advertising LLC for more details, www.mytownadvertising.com