Back in 2007, Dog Story founders Jay Harnish and Josh Fremer worked together on The Zoo Story when the idea of opening a theater was born. They wanted to open a small black box theater in Grand Rapids, which would allow productions like theirs an affordable place to perform. (It’s called a black box because traditionally, these types of venues were shaped like a box and the walls were painted black.) Once they decided to start their own theater, they had to decide on a name. They chose Dog Story, which is after a 20 minute monologue in The Zoo Story, in which Jay’s character Jerry tells a story about a dog. And thus, the theater had a name.