Pantene Beautiful Lengths is built upon a simple act of generosity: yours. And it is only through this simple but incredibly significant act that we are able to provide real-hair wigs for women who are suffering from hair loss due to cancer treatment.
With nearly 700,000 adult American women being diagnosed with cancer this year alone, and more than one in three women developing some form of cancer in her lifetime, this campaign touches mothers, daughters, sisters, wives and friends.
The effects of hair loss on these women is startling. One study revealed that 58 percent of women consider hair loss the worst side effect when undergoing chemotherapy; 8 percent are at risk of avoiding potentially life-saving treatment altogether because of their hair loss fear.