Unhealthy living is an epidemic, manifested in ballooning obesity rates, soaring health care costs, and the overabundance of unhealthy people, places, products, and policies. In short, America has a crisis of culture - a culture that is rapidly becoming unsustainable and will, unless novel action is taken, bankrupt our country and its people.
America’s clock is ticking and the available time for us to get organized and implement an effective solution is slipping away. We are at a crossroads and the severity of the situation requires immediate, disruptive innovation. Despite decades of work and billions of dollars spent each year to combat the symptoms of this cultural crisis, traditional approaches have had little impact. It’s time for a cultural-change solution that has been proven effective time and time again throughout America’s history by people like Martin Luther King Jr. and Susan B. Anthony.