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Adapting Your Development Plan to the New Normal

As the world opens up to new opportunities and in-person meet-ups, now is the time to rethink your fundraising plan. Wednesday, May 12 Noon-1:30pm EST

A fundraising event for Mid-Hudson Valley Association of Fundraising Professionals

Event Information

It's time to chuck our typical annual plan strategies and shift to a new way of thinking. In these unprecedented times, nothing is the same. We all must adapt to a new normal at home and work. Nonprofit fundraisers should adjust the way they plan to engage stakeholders to increase revenue, add new volunteers and tell compelling stories that focus on mission and impact.

In this session, we will discuss annual giving best practices post-pandemic. This includes incredible stewardship and online and digital fundraising. We will develop a 12-month, donor-focused, comprehensive annual giving campaign with strategies for year-end giving.

Participants will learn how to:
  • Develop a crisis impact assessment and identify the key metric driving your fundraising efforts.
  • Rewrite and create compelling stories that focus on the mission.
  • Create doable online fundraising activities and events.
  • Illustrate how to invest in authentic stewardship.
  • Employ year-end strategies to recoup losses.
  • Identify roles and responsibilities across staff, board and volunteers. 

Christal M. Cherry is a nationally recognized nonprofit executive and professionally trained fundraiser. With over 20 years in the nonprofit sector, she has supported higher education institutions, human services organizations, and faith-based missions. Now as CEO of The Board Pro, a consulting firm designed to transform leaders through board service, she customizes training and support for the unique needs of each client. She currently serves on the board of the Greater Atlanta chapter of the Association of Fundraising Professionals and the Villages of Carver YMCA. She is on faculty at CANDID and a guest presenter with Bloomerang where she teaches courses and leads webinars in fundraising and board development. She also enjoys membership in the African American Development Officers Network, Toastmasters, and F3, Fabulous Female Fundraisers which she founded. Christal earned a MA in Counseling from Hampton University, a BA in Liberal Arts from Hofstra University, and multiple professional development certifications.

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About the Organization

Mid-Hudson Valley Association of Fundraising Professionals

Formed in early 2006, the Mid Hudson Valley Chapter is one of the newest chapters of the International AFP. Prior to our existence, AFP members had to travel to the Capital Region or New York City to attend chapter events.

Our chapter provides resources to fundraising professionals who serve approximately 4,500 public charities registered in the six counties in the Mid Hudson Valley including Dutchess, Orange, Putnam, Rockland, Sullivan, and Ulster.

Our member benefits and activities include:

AFP of the Mid Hudson Valley often works in collaboration with other professional development organizations in the area to organize educational opportunities of the highest quality through pooling of resources.

• Regular web/audioconferences on topics of interest to fundraising professionals, board members and othernonprofit managers. These conferences are provided by International AFP and are hosted by chapter members in locations around the six county area of the Mid Hudson Valley. There is a no fee for members to attend these events; nonmembers are also welcome at a $20...

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