We've seen the struggle that people have to accessing theatre specifically in Portland. There are some programs in place to reach an audience that is financially less able to go to the theatre. We believe that theatre is an important part of community and building community, but people can't do that, unless they are able to be in the room sharing that experience with others. For many years we offered at least half of all our performances at a pay-what-you-will rate, meaning that for half our shows people were allowed and encouraged to give what they could to access theatre. That could be $50, it could be $.50, we received both, and those people received the same experience. At the start of our 2017/18 season we made the decision to move to a total pay-what-you-will season, so ALL our performances are pay-what-you-will. We believe this will allow everyone access to the theatre, and to the community that theatre helps build. Transitioning to a PWYW policy helps us deliver the best art we can make to as many possible members of our community by taking the ticket price out of the decision to attend a show. One of our most important goals is to reach those who’ve never seen live theatre, and by welcoming those people into our audience for however much they’d like to pay, we are removing a barrier to a cultural event they might not otherwise attend. we love telling people that they get to place whatever value they see fit on their experience.
Because of this move, we need help supporting those people who have $.50 for a ticket. We need to be able to continue this idea long term. We've just started our second PWYW season, and we've seen an increase in the number of people coming to the theatre and we want to make sure that trend continues, for us to continue offering accessible theatre, we need funds to help us create it.