2020 I.M. Freeze Flash

A fundraising campaign for United Way of Buffalo & Erie County

Run into the Niagara River for a cause!

Join us Saturday, March 28th at Beaver Island State Park on Grand Island to dash into the cold Niagara River in an event that brings people together to improve birth outcomes in our community.

  • Registration begins at 9am 

  • Participants will enter the Niagara River beginning at 11am


Parenthood can be overwhelming for everyone, but it can be especially difficult for expectant parents struggling to make ends meet. Annually in Erie County, 1 in 10 babies are born premature, which can cost 12 times as much as compared to uncomplicated births. United Way works to build initiatives that help low-income pregnant moms and get babies off to a healthy start, educate parents about healthy eating and active living, and give caregivers valuable skills and opportunities to enhance their social lives. Help us support at-risk mothers and give their babies a healthy start!  


To participate you must raise a minimum of $25. All participants are entered to win great prizes donated by local companies. The first 100 participants to raise $100 will receive a pair of tickets to the Buffalo Bandits vs. Saskatchewan Rush on March 28th at 7pm! 

If you plan on going into the Niagara River, you must sign the liability waiver found here. 

Running into the Niagara River in March is not everyone's cup of hot chocolate. However, you can have a cup of hot chocolate while encouraging our bold and daring dashers. Or you can come for the pizza, donuts, coffee, hot chocolate, basket raffles, silent auction, 50/50 split, get your picture taken with the superheroes and villains of the Justice League of WNY, AND cash bar! RSVP here.  


Did we forget to mention the prizes for?

  • Best Costume
  • Top Fundraising Organization
  • Top Union Fundraising Organization
  • Top Fundraising individuals


Learn more about how United Way of Buffalo & Erie County supports expectant mothers and newborns here.

For more information or questions, please contact Kristy Davis at kristy.davis@uwbec.org or 716-887-2631.


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About the Organization

United Way of Buffalo & Erie County

The United Way of Buffalo & Erie County brings people, organizations, and resources together to improve community well-being, particularly by providing supports to give young children a strong start in life. Through program funding, community collaborations and strategic initiatives in the areas of Education, Financial Stability, and Health and Wellness, United Way helps children reach their full potential, adults achieve financial stability, and our community to achieve and maintain good health and wellness.