As a digital fundraising partner to organizations throughout the United States, we’re seeing first-hand the quickly increasing impact the Coronavirus (COVID-19) outbreak is having on nonprofits and educational institutions.
Because many areas of the country are encouraging reduced physical interactions, especially in groups, we’re seeing more of these organizations having to put their services on hold or offer them strictly via virtual channels.
Now more than ever, we need to find ways to support and empower the organizations that are fulfilling the critical needs of our most vulnerable populations, and those that will require extra financial support in order to remain operational as a result of this pandemic.
Leveraging the Virtual Nature of Giving Days
Giving Days are 24-hour or longer online fundraising challenges that aim to rally groups of people around a particular region, cause, event, or university. They are all about providing organizations with the tools to meet their donors where they are, online! No matter the operating budget or the staff size of the organization, all participants have the same opportunities to share their mission and engage with those who have a passion for the work they do.
Through online fundraising initiatives such as Giving Days, donor contributions of all sizes can be managed in one place. This means that a donation of ten dollars shares the same digital platform as a donation of ten thousand dollars. This helps you to easily focus your energy on new donors who want to help in small ways as well as still generate support from your major donors.
Although our Giving Day platform is entirely digital, many hosts generate excitement around the day by promoting in-person events. This is even more common among higher education Giving Days as they often have donation stations and special events set up around campus.
While in-person events are impactful for organizations of all sizes, in response to our current situation, we are encouraging organizations to utilize virtual tools to rally support rather than pausing fundraising activity altogether.
Ways to make your Giving Day Completely Virtual:
- Set up a virtual event and invite your entire community to join:
- If you already had an in-person event planned, launch a digital event that uses the same or similar branding from your live event, and have it take place at the same time as your intended live event.
- Encourage heightened participation through prizes and matching gifts:
- By offering prizes based on a variety of milestones, beyond just dollars raised, you can help encourage friendly competition among your supporters.
- Utilize more videos over written content:
- You’d be surprised how effective virtual face-time can be, even in a pre-recorded video. Video content can be shared on each participant’s campaign, which also includes fundraisers.
- Activate more peer-to-peer activity:
- People are going to be online and on social media more than ever — this is the perfect time to encourage your supporters to help spread the word about your fundraising efforts to their social networks.
“Nonprofits tend to gain a significant portion of their operating budget during their local Giving Day. Many are critical in helping us all better cope with COVID-19. Additionally – and we cannot forget this – all nonprofits must continue to offer essential services during this crisis and thus continue to require your ongoing support.” – Charlie Mulligan, GiveGab CEO and Co-Founder
Additional Resources for COVID-19 Support:
Many organizations are implementing crisis communication plans to help them navigate how to best serve their populations. Smaller nonprofits who may need more help with this could benefit from this editable crisis communication plan developed by Kate Lino, the founder of K8 Communications.
We’re experiencing a true “we’re all in this together” situation in that everyone is being encouraged to distance themselves and to stay home as much as possible. This doesn’t mean that we should stop interacting altogether, in fact, the opposite is true; we’re already seeing that the growing impact of Coronavirus is inspiring people to come together through digital philanthropy. We need to make sure we’re equipped to run frequent online meetings.
To provide more organizations with access to easy and modern digital fundraising solutions during this critical time, GiveGab is waiving the subscription fee for our p2p fundraising suite, Boost, through June 30, 2020. Nonprofits can craft a fundraising campaign in a matter of minutes. Plus, you’ll get the same unparalleled customer service from our amazing fundraising experts.