First, let’s clarify the difference between a Day of Giving and a fundraising campaign. . .
A Day of Giving is a 24-hour giving challenge, where many nonprofits may raise funds on the same day. Think #GivingTuesday. A nonprofit’s fundraising campaign is a short-term initiative to meet a pre-defined fundraising goal for a specific need. For example, an animal shelter may run a 30-day campaign to raise $4,000 for a new set of kennels.
Running a fundraising campaign during a Day of Giving is another way to add some extra “oomph” to your fundraising strategy. By creating a fundraising campaign you can elaborate on your story, explain exactly why a donor should give, and where their donation is going.
These are the top five reasons you should run a fundraising campaign in conjunction with your Day of Giving:
1. Clearly Defined Goals
Your campaign requires a financial goal, but this isn’t the only goal you can set for yourself, nor the only metric you can track! You can also track the number of donors you have, the average donation size, the donations per hour, and more. When you clearly define your goals and can easily track your analytics in real-time (see the next bullet!), you can make smarter, more informed decisions about your next move.
2. Detailed Metrics in Real-Time
Knowledge is power. When you create a campaign on GiveGab, you’ll have access to your Manager Toolkit which has a host of metrics about your campaign progress that was mentioned before. These metrics are updated in real-time, so as soon as a donor makes a donation, you have their contact information, AND information on how they affected your campaign. You’ll be on top of your goals and therefore know where and when to adjust your strategy immediately.
Preview of a campaing manager’s Toolkit on GiveGab
3. Tools to Measure Engagement
When your supporter made a donation, you got some great stats that affected your campaign, but more importantly, they were also listed as a donor in your Engagement tab on GiveGab. In your Engagement tab, you can track which campaigns they donated to, their volunteer hours logged with your organization, and their fundraising activity all in one place. You’ll finally be able to put a solid metric around engagement because you can fully understand your supporter base, and know exactly how they support you.
Preview of an Individual’s Supporter History via the Engagement Tab on GiveGab
4. Increased Engagement and Easy Stewardship
Donors want to know what their donation is being used for! Each of your campaigns should have a clear goal and specific ask, letting donors know the direct impact their gifts will make.
The end result? Donors feel good about their donations and see you as a more trustworthy organization. It’s also easier to report back to your donors exactly how you used their donation – since you already told them! Send them a quick update on what you’ve done so far, and your plans for the future. Easy!
Preview of a campaign using specific asks with description for where funds raised will go.
5. Easily Recruit Fundraisers
When you create a fundraising campaign, you can enable peer-to-peer (P2P) fundraising (what GiveGab calls Fundraising Champions!). By enabling P2P Fundraising, you can recruit different members of your team to fundraise on your behalf.
They’ll create individual mini-fundraising campaigns that look just like the main campaign, but more personalized. They then can share their pages with their friends, families, coworkers and others, helping you reach a wider range of people.
This can help bring in new donors (which is great if you’re a new or smaller nonprofit!) with a little less effort. Recruit your board members, star volunteers or staff members to really push your campaign to new heights!
Participating in a Day of Giving is not always a walk in the park, but the potential benefits could be HUGE! Running a fundraising campaign in tandem may seem like a lot of extra work, but it will likely save you time and effort by helping promote your Day of Giving efforts!