Storytelling
Storytelling Template: How Finding Nemo Can Help Your Nonprofit Tell Its Story

A well-crafted story can be the deciding factor between whether that supporter donates or not: more than half (56%) of nonprofit supporters on the social web say reading a compelling story motivates them to take action, and 68% are motivated to donate based on that story! See how you can write an engaging story to motivate your supporters with the help of a familiar story, Finding Nemo. 

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GivingTuesday Marketing
Your Marketing Checklist for #GivingTuesday

It’s November 17th and in 2 weeks it will be #GivingTuesday (December 1st)! Whhhhhaaaaaa?!?!? Don’t worry, we’re here to help this be a successful and stress-free launch.

We wanted to share a few tips on the email and social media outreach you should be doing now, in preparation for the big day. This is crucial to ensure maximum participation from your organization’s supporters!

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Posted by Alex French
To Tweet, or Not To Tweet: Picking the Right Social Media Platform For Your Organization

First impressions are important. If you’ve ever been to a job interview or on a first date, I’m sure you know this. Mothers everywhere have reiterated these values for ages. An improperly tucked shirt could mean the difference between getting a call back or not. A rogue piece of parsley in your teeth could send your date running. You get the picture.

What moms have been trying to communicate all along is this: portraying yourself in a composed and professional manner is important when making a first impression.  These values translate to the organizational world through the medium of branding, and are particularly important in the developmental stages of an organization.

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A Strategic Guide to Social Media for Nonprofits

Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at the top of supporters’ newsfeeds. That said, nonprofit organizations have never been a group to back down from a challenge.

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