Giving Day
What is a Giving Day?

Giving Days are 24-hour online fundraising challenges that aim to rally groups of people around a particular region, cause, event, or university. Over the years, Giving Days have increased in popularity, with hundreds occurring across the United States and several […]

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Segmenting Donors
Posted by Kyle Cundy
Why Segmenting Donors Improves Engagement

Nonprofits who segment their donors see improved engagement and increased support for their fundraising efforts. For those who don’t already know, this is because when you segment or “separate” your donors into different categorical groups, you’re identifying them in a […]

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