Giving Day
Posted by GiveGab
What is a Giving Day?

Giving Days (or Days of Giving) are 24-hour online fundraising challenges that aim to rally groups of people around a particular region, cause, holiday/event, or place of education. The most well-known Day of Giving to date is GivingTuesday, which is held […]

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Segmenting Donors
Posted by Kyle Cundy
Why Segmenting Donors Improves Engagement

Nonprofits who segment their donors see improved engagement and increased support for their fundraising efforts. For those who don’t already know, this is because when you segment or “separate” your donors into different categorical groups, you’re identifying them in a […]

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