Online Fundraising: It’s Not About the Money! (Part 2 – New Donor Acquisition)

At GiveGab, we’ve had the opportunity to talk with lots of nonprofits over the past year about online fundraising – how often they do it, what types of fundraising they do, is it team or peer-to-peer based, etc.  More often than not, the simple answer we hear is, “No, we haven’t done it. But we need to.”  But doesn’t everyone run online fundraising campaigns, you may ask?  No they don’t. Most nonprofits simply don’t.  And if you ask them why they think they need to, many respond that they see it as a trend and need to do it because others are doing it.

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Posted by Jess Confer
The Anatomy of an Amazing Online Fundraising Campaign

If you haven’t dipped into online fundraising yet, never fear! I’m going to break down some very basic, yet essential, parts of an online fundraising campaign.  If you have had experience with online fundraising but haven’t seen much success, my hope is that you’ll be inspired to give it another go.

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