Heather GivingTuesday
Posted by GiveGab
Heather Takes on #GivingTuesday (Part 2)

There’s one week left until #GivingTuesday! It’s time to kick it into high gear. With a 24 hour event like #GivingTuesday, building anticipation is key to driving traffic to your campaign. That’s why it’s important to get all of your supporters to start counting down with you! Don’t rely on just the day itself to drive traffic to your cause.

Last week, Heather was trying to find the best way to utilize online crowdfunding and figure out a social media strategy that works best for her nonprofit. This week, we checked in to see how Heather’s doing with her #GivingTuesday campaign and to see how she’s continuing to plan to get everything ready for the big day.  

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GivingTuesday Marketing
Your Marketing Checklist for #GivingTuesday

It’s November 17th and in 2 weeks it will be #GivingTuesday (December 1st)! Whhhhhaaaaaa?!?!? Don’t worry, we’re here to help this be a successful and stress-free launch.

We wanted to share a few tips on the email and social media outreach you should be doing now, in preparation for the big day. This is crucial to ensure maximum participation from your organization’s supporters!

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Posted by Alex French
To Tweet, or Not To Tweet: Picking the Right Social Media Platform For Your Organization

First impressions are important. If you’ve ever been to a job interview or on a first date, I’m sure you know this. Mothers everywhere have reiterated these values for ages. An improperly tucked shirt could mean the difference between getting a call back or not. A rogue piece of parsley in your teeth could send your date running. You get the picture.

What moms have been trying to communicate all along is this: portraying yourself in a composed and professional manner is important when making a first impression.  These values translate to the organizational world through the medium of branding, and are particularly important in the developmental stages of an organization.

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