Posted by Alex French
To Tweet, or Not To Tweet: Picking the Right Social Media Platform For Your Organization

First impressions are important. If you’ve ever been to a job interview or on a first date, I’m sure you know this. Mothers everywhere have reiterated these values for ages. An improperly tucked shirt could mean the difference between getting a call back or not. A rogue piece of parsley in your teeth could send your date running. You get the picture.

What moms have been trying to communicate all along is this: portraying yourself in a composed and professional manner is important when making a first impression.  These values translate to the organizational world through the medium of branding, and are particularly important in the developmental stages of an organization.

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