Video Content
Posted by Ryan Cleare
9 Guidelines for Creating Video Content

Videos, whether we like it or not, have become the most widely accepted way for people to learn more about a product or organization. Sure, some people might be willing to read a few paragraphs about your objective, but with a 1-2 minute video that inspires action you may find a much larger audience not only willing to engage with your objective, but share it with their friends.

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A Strategic Guide to Social Media for Nonprofits

Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at the top of supporters’ newsfeeds. That said, nonprofit organizations have never been a group to back down from a challenge.

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