Heather GivingTuesday
Posted by GiveGab
Heather Takes on #GivingTuesday (Part 2)

There’s one week left until #GivingTuesday! It’s time to kick it into high gear. With a 24 hour event like #GivingTuesday, building anticipation is key to driving traffic to your campaign. That’s why it’s important to get all of your supporters to start counting down with you! Don’t rely on just the day itself to drive traffic to your cause.

Last week, Heather was trying to find the best way to utilize online crowdfunding and figure out a social media strategy that works best for her nonprofit. This week, we checked in to see how Heather’s doing with her #GivingTuesday campaign and to see how she’s continuing to plan to get everything ready for the big day.  

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GivingTuesday Marketing
Your Marketing Checklist for #GivingTuesday

It’s November 17th and in 2 weeks it will be #GivingTuesday (December 1st)! Whhhhhaaaaaa?!?!? Don’t worry, we’re here to help this be a successful and stress-free launch.

We wanted to share a few tips on the email and social media outreach you should be doing now, in preparation for the big day. This is crucial to ensure maximum participation from your organization’s supporters!

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GivingTuesday Donations
Make your #GivingTuesday donations go 5% further

On December 1, 2015, GiveGab is waiving 100% of our small 5% platform fee to allow your nonprofit, no matter how big or small, to maximize your donations on #GivingTuesday. So you can put more of your donations to work. This is our way of giving back to all those who dedicate their lives to giving back.

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How to make your Fundraisers FEEL like the Champions they are!

Here at GiveGab we truly believe a campaign’s success is strongly tied to the success of the Fundraising Champions. They are the face of your campaign, generating a grassroots effort around it, pulling in friends and family members and then their friends and family members to create a web of giving all towards your cause. Without fundraising champions, a campaign can quickly fizzle out after the initial ask, but with highly motivated fundraising champions your campaign can take off and continue to soar!

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The Metrics Behind Relationships

Days of Giving are a hot topic these days.  You don’t have to look far in the world of philanthropy without hearing how such and such state raised $20 million, or so and so county raised $3 million, or x college raised x millions.  

It would be easy to think that somehow these days of giving are all about the money, but the more we learn with our partner customers the more we realize that the money is just a by-product…

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