It’s been rumored that emails aren’t important for donor engagement. But, we’re here to inform you that this couldn’t be further from the truth. Plus, we have some great stats to back it up! In a 2015 survey of 5,000 […]Continue Reading
Did you know that giving not only makes the giver happier, but that it physically affects the brain by lighting up in the same regions that show pleasure when eating chocolate or viewing something beautiful? It’s true! Giving is something that our brain looks forward to.Continue Reading
The Association of Fundraising Professionals (AFP) – Finger Lakes Chapter held their 15th Annual National Philanthropy Day Awards Luncheon on 11/15/16 to recognize local individuals and groups who have shown significant generosity and philanthropic leadership over the past year. In 2015, […]Continue Reading
When we talk about the fundraising cycle, we’re talking about identification, cultivation, solicitation, and recognition. Stage One: Identification — Selecting prospects you should approach Stage Two: Cultivation — Developing relationships with your donors Stage Three: Solicitation — Asking for donations […]Continue Reading
In our last 3 blog posts, we shared advice from Forefront (formerly Donors Forum) concerning nonprofit-donor relationships, what to for ask when making your ask, and preventing donor fatigue. Tying up the conversation, Marlee and Delia gave us their final thoughts on how […]Continue Reading
Last year, nonprofits raised over $45.7 million dollars worldwide on #GivingTuesday. That’s an incredible number, and it’s expected to increase each year! Are you joining the #GivingTuesday movement? If not, it’s not too late! With only a month to go, we want to make sure you’re making the most of #GivingTuesday. Read on for 4 simple ways you can do just that!Continue Reading
There’s one week left until #GivingTuesday! It’s time to kick it into high gear. With a 24 hour event like #GivingTuesday, building anticipation is key to driving traffic to your campaign. That’s why it’s important to get all of your supporters to start counting down with you! Don’t rely on just the day itself to drive traffic to your cause.
Last week, Heather was trying to find the best way to utilize online crowdfunding and figure out a social media strategy that works best for her nonprofit. This week, we checked in to see how Heather’s doing with her #GivingTuesday campaign and to see how she’s continuing to plan to get everything ready for the big day.Continue Reading