Prospect Research
Posted by GiveGab
Prospect Research 101

When we talk about the fundraising cycle, we’re talking about identification, cultivation, solicitation, and recognition. Stage One: Identification — Selecting prospects you should approach Stage Two: Cultivation — Developing relationships with your donors Stage Three: Solicitation — Asking for donations […]

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Storytelling
Storytelling Template: How Finding Nemo Can Help Your Nonprofit Tell Its Story

A well-crafted story can be the deciding factor between whether that supporter donates or not: more than half (56%) of nonprofit supporters on the social web say reading a compelling story motivates them to take action, and 68% are motivated to donate based on that story! See how you can write an engaging story to motivate your supporters with the help of a familiar story, Finding Nemo. 

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Heather GivingTuesday
Posted by GiveGab
Heather Takes on #GivingTuesday (Part 2)

There’s one week left until #GivingTuesday! It’s time to kick it into high gear. With a 24 hour event like #GivingTuesday, building anticipation is key to driving traffic to your campaign. That’s why it’s important to get all of your supporters to start counting down with you! Don’t rely on just the day itself to drive traffic to your cause.

Last week, Heather was trying to find the best way to utilize online crowdfunding and figure out a social media strategy that works best for her nonprofit. This week, we checked in to see how Heather’s doing with her #GivingTuesday campaign and to see how she’s continuing to plan to get everything ready for the big day.  

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GivingTuesday Marketing
Your Marketing Checklist for #GivingTuesday

It’s November 17th and in 2 weeks it will be #GivingTuesday (December 1st)! Whhhhhaaaaaa?!?!? Don’t worry, we’re here to help this be a successful and stress-free launch.

We wanted to share a few tips on the email and social media outreach you should be doing now, in preparation for the big day. This is crucial to ensure maximum participation from your organization’s supporters!

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