Segmenting Donors
Posted by Kyle Cundy
Why Segmenting Donors Improves Engagement

Nonprofits who segment their donors see improved engagement and increased support for their fundraising efforts. For those who don’t already know, this is because when you segment or “separate” your donors into different categorical groups, you’re identifying them in a […]

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Storytelling
Storytelling Template: How Finding Nemo Can Help Your Nonprofit Tell Its Story

A well-crafted story can be the deciding factor between whether that supporter donates or not: more than half (56%) of nonprofit supporters on the social web say reading a compelling story motivates them to take action, and 68% are motivated to donate based on that story! See how you can write an engaging story to motivate your supporters with the help of a familiar story, Finding Nemo. 

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The Metrics Behind Relationships

Days of Giving are a hot topic these days.  You don’t have to look far in the world of philanthropy without hearing how such and such state raised $20 million, or so and so county raised $3 million, or x college raised x millions.  

It would be easy to think that somehow these days of giving are all about the money, but the more we learn with our partner customers the more we realize that the money is just a by-product…

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