Donor Fatigue and The Ask: How Much is Too Much?
Well, it depends. There are different schools of thought on Donor Fatigue, and not all strategies will work for every nonprofit. But in reality it’s not how often you ask, but how often you are interacting with the donors and closing the loop on the last ask.
A lot of nonprofits that we work with are concerned about Donor Fatigue especially when it comes to crowdfunding. A crowdfunding campaign is typically a small part of their overall fundraising budget, so they can be reluctant to ask their donors to keep giving. It’s not the frequency of the ask that’s the issue, the problem is asking donors to give again when you have not told them what you did with their last donation. So there has to be some level of engagement between asks, specifically telling the donor what was done with their donation from the last ask.