Donor Loyalty
How to Gain Donor Loyalty in 5 Easy Steps

Donor loyalty for nonprofits is critical, as it costs much more to attain new donors than to keep those you already have.   Despite this fact, many organizations still struggle to implement an effective retention strategy to keep their first-time supporters […]

Continue Reading
Donor Fatigue
Donor Fatigue and The Ask: How Much is Too Much?

Well, it depends. There are different schools of thought on Donor Fatigue, and not all strategies will work for every nonprofit. But in reality it’s not how often you ask, but how often you are interacting with the donors and closing the loop on the last ask. 

A lot of nonprofits that we work with are concerned about Donor Fatigue especially when it comes to crowdfunding. A crowdfunding campaign is typically a small part of their overall fundraising budget, so they can be reluctant to ask their donors to keep giving. It’s not the frequency of the ask that’s the issue, the problem is asking donors to give again when you have not told them what you did with their last donation.  So there has to be some level of engagement between asks, specifically telling the donor what was done with their donation from the last ask.

Continue Reading
Nonprofit Marketing Strategy
Your Nonprofit Marketing Strategy for 2017

What’s your current Nonprofit Marketing Strategy?  With online engagement platforms in constant flux, to continue (or start) reaching your target audience effectively, you need to know where your efforts will leave the greatest impressions and how to communicate for impact. Seven primary […]

Continue Reading