Fundraising Metrics
4 Critical Fundraising Metrics For Nonprofits

Does your nonprofit currently have a way of keeping track of your fundraising metrics? Your fundraising metrics are like the fortune-tellers of your organization – they can and should shape your future donor engagement and overall fundraising strategy. The following […]

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Segmenting Donors
Posted by Kyle Cundy
Why Segmenting Donors Improves Engagement

Nonprofits who segment their donors see improved engagement and increased support for their fundraising efforts. For those who don’t already know, this is because when you segment or “separate” your donors into different categorical groups, you’re identifying them in a […]

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