GivingTuesday Marketing
Your Marketing Checklist for #GivingTuesday

It’s November 17th and in 2 weeks it will be #GivingTuesday (December 1st)! Whhhhhaaaaaa?!?!? Don’t worry, we’re here to help this be a successful and stress-free launch.

We wanted to share a few tips on the email and social media outreach you should be doing now, in preparation for the big day. This is crucial to ensure maximum participation from your organization’s supporters!

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Online Fundraising: It’s Not About the Money! (Part 2 – New Donor Acquisition)

At GiveGab, we’ve had the opportunity to talk with lots of nonprofits over the past year about online fundraising – how often they do it, what types of fundraising they do, is it team or peer-to-peer based, etc.  More often than not, the simple answer we hear is, “No, we haven’t done it. But we need to.”  But doesn’t everyone run online fundraising campaigns, you may ask?  No they don’t. Most nonprofits simply don’t.  And if you ask them why they think they need to, many respond that they see it as a trend and need to do it because others are doing it.

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Nonprofit Crowdfunding: Feel Good Fundraising for Feel Good Stories

Regardless of your beliefs on technology’s influence on fundraising, the verdict is in: crowdfunding is legit and it’s NOT going away.  Why? Because people aren’t going away.  

Crowdfunding is less about technology and more about people.  People live their lives online.  They share pictures of their food, meet their future spouses, work a continent away from their office, watch tv shows and movies, and yes, even engage in philanthropy.  You might feel like the status quo has always served you well so why bother adopting a new strategy for your non-profit?  Well, it just so happens I believe in answering my own rhetorical questions, so here goes…

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Posted by Jess Confer
The Anatomy of an Amazing Online Fundraising Campaign

If you haven’t dipped into online fundraising yet, never fear! I’m going to break down some very basic, yet essential, parts of an online fundraising campaign.  If you have had experience with online fundraising but haven’t seen much success, my hope is that you’ll be inspired to give it another go.

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