We work with some amazing Nonprofit organizations and are inspired on a daily basis by the great work that our Nonprofit friends are doing in their communities. So when a Nonprofit comes to us to start a campaign, we put our whole hearts (& heads) into the process of creating the campaign. One thing that we focus a lot on is the Donation Tiers. They are an important part of the campaign that shouldn’t be overlooked.
Donation Tiers are the four large “Call to Action” buttons that suggest a donation amount and are a powerful section of a campaign page. Most individuals that come to your campaign page are there with the intent to donate. If you send a link to a potential donor, and they took the time to click on the link then you’ve already sold them. The majority of individuals are not coming to your campaign page to read through some lengthy copy…and look at some photos…and watch a video…and THEN after they’ve done all this…THEN they’ll decide if they want to donate. No. If they’re on the campaign page, then they are there to donate. So how can you influence their donations once they’ve already decided to donate? Keep reading to learn just how important Donation Tiers are and how they can positively impact your campaign.Continue Reading