In the modern world of nonprofits, there are a variety of choices for how to raise funds. Traditional or “offline” methods are still important, but now we also have the ability to do online fundraising, which opens up a whole new world of fundraising possibilities!
Raising money online is so convenient and affordable that most organizations are hopping on board. And although online fundraising is typically more cost effective than most traditional methods, the goal for any nonprofit like your own isn’t to choose one method over the other, but rather to discover which fundraising methods work best for you and then only use those that also align with your nonprofit’s internal resources.
Traditional and online methods each have their important place, but it’s up to you to decide how you want to utilize each. If you haven’t done so already, you should do a retrospective assessment of your fundraising efforts from the past year and grade each based on how successful they were.
For those who haven’t fully utilized an online fundraising platform yet, but are considering it, we’ve listed some pros and cons of traditional and online fundraising methods to help you wage which aspects of each would be most beneficial to your nonprofit.
Traditional Fundraising- Events
Traditional Fundraising- Direct Mail
A key point to remember is that traditional and online fundraising are both limited to an extent when they’re done exclusively. There could be people who want to get involved in some way with a really cool event you’re having, but cannot physically be there…
Do you think they’d be more likely to send you a check in the mail or click a ‘Donate Now’ button on your awesome fundraising page? With the right online platform, you can make remote people feel like they were still a part of your event.
And conversely, if you’re limited to only online fundraising efforts, you could be missing out on engaging with important members of your local community who prefer to do things in person or who may not be actively involved online. Finding the right balance is key to your nonprofit’s future success.