Increasing your nonprofit organization’s donor base isn’t a task to be taken lightly. Considering the most recent data on donation trends, the potential for raising more money online is looking better than ever.
That being said, this isn’t a passive endeavor – you still need to be following the most essential steps, at the very least, in order to see positive results.
Following these steps becomes even easier if you use a platform designed exclusively for online fundraising and supporter engagement, such as GiveGab’s online giving platform!
You can increase your donor base with GiveGab in 3 simple steps:
Step 1: Improve Your Online Presence
By improving your online presence, you’re making it easier for new potential donors to find your organization online. This can be cumbersome, especially if you’re short on time and resources. However, being easily accessible online may be one of the most essential steps to increasing your organization’s donor base.
If you have a website, let me ask you this:
- Is your website up to date?
- Is it mobile-friendly?
- Is it easy to navigate?
- Can you edit the content on your site quickly and easily or do you have to reach out to your web person to do so?
With an online platform like GiveGab, your nonprofit’s page can be branded to your organization and you can add/edit your own information quickly and easily. You can even collect donations and create beautiful fundraising campaigns and event pages that are mobile-friendly, easy to navigate and optimized for the web.
Step 2: Let Donors Get More Involved
Encouraging your donors to be online ambassadors is another way you can broaden your donor base. After all, if a tree falls in the woods and no one’s around to hear it, does it make a sound?
But how do you encourage your donors to be online ambassadors??…
First, give your donors guidance and be specific. When you make your initial ask, be sure to give them specific instructions. For example, you could say, “Spreading the word to your networks is the next step; please help us by forwarding this message to one friend you feel would connect with our cause!”…
Second, make it easy for your donors to share your campaign to their networks. Every campaign and/or event page you create on GiveGab has Twitter and Facebook sharing built right in, making it a breeze for your supporters to share to their networks!
Peer-to-peer fundraising is a great way to broaden your campaign’s reach and increase your donor base.
Giving your supporters the ability to create their own personal peer-to-peer campaigns gives them a chance to share their story. So why not give your supporters a venue to share their story and show how your organization has impacted their lives?
Out of 1,700 peer-to-peer fundraisers on GiveGab, 4 donations were received on average by each person, with the highest being 46 donations!
An average of 4 might not seem like a lot, but if you had 5 peer-to-peer fundraisers that each received 4 donations, that’s 20 more donors you didn’t have before!
With GiveGab, you have the option to enable peer-to-peer and team fundraising for any campaign you run. You can invite some friendly competition to see which person or fundraising team can reach their goal first, raise the most dollars or receive the most donations.
A Team Page on GiveGab for Women’s Build Weekend 2015
GiveGab’s peer-to-peer fundraising toolkit coaches each and every one of your fundraisers, while making it fun in the process! They’ll earn stickers for reaching certain milestones and receive helpful reminders along the way:
Step 3: Make the Donation Experience One they CAN Forget
Your donors’ online donation experience needs to be as seamless as possible. The last thing you want is a disgruntled donor reaching out to you because they were confused or, even worse, that the form had an error and wouldn’t let them proceed with their donation.
At GiveGab, we’ve received feedback from nonprofit donors that the process of donating through a GiveGab donation form is fun and easy. And the easier you can make your online donation process, the better!
It’s also important to have an online donation form that is easily customizable. With the GiveGab platform, you can customize your donation form to reflect your nonprofit’s brand:
Not to mention, you’ll have a donation form that doesn’t take your donors away to a third-party site that looks like this:
After a donor has made a gift to your organization, they should land on a “Thank You” page dedicated to just that.. thanking them!! If your donors have a great, seamless experience donating to your organization and they feel appreciated, they will be more likely to spread the word to their networks.
With your GiveGab donation form, you can completely personalize your “Thank You” message with a photo or video and even encourage donors to share your information with their networks – all in one message!
Increasing your donor base with GiveGab is fun and simple 🙂