On September 13, 2018, Louisville, Kentucky celebrated their fifth annual Giving Day, Give For Good Louisville 2018!
Hosted by the Community Foundation of Louisville, Give For Good Louisville (i.e., #GiveGorGoodLou) was created to support the nonprofits doing great work in Jefferson, Oldham, Shelby, Spencer and Bullitt Counties in Kentucky and Clark, Floyd and Harrison Counties in Indiana. Unlike prior years, this year’s giving day event included counties from Southern Indiana since they’re right across the river.
The theme for this year was called the “Greatest Day” which was a play off of the film, The Greatest Showman. This along with another promotional video was made available in the Give For Good Lou nonprofit toolkit.
A Midday Nonprofit Rally was held for the full 24 hours on September 13, where hundreds of nonprofits had tables under the atrium on 4th street to engage with community members in person. A full agenda of events can be found here.
Organizations with the most Most Raised and the Most Unique Donations were features on the event’s Leaderboards.
At over $333k, Metro United Way ranked first for the second year in a row for having the Most Raised!
Topping the leaderboards for having the Most Donors was St. Nicholas Academy at 502 unique supporters!
From the Project Manager
Give For Good Louisville is really successful in bringing visibility to their participating organizations and including the greater community. Their marketing and communications team is a force to be reckoned with.
Aside from their fresh and forward-thinking marketing efforts, they host a large in-person event called the “Midday Rally” at an outdoor entertainment and retail complex located right downtown. About 200 of their participating nonprofits get the opportunity to host a table, and a number of other participating organizations actually perform onstage.
This day-of event benefits both nonprofits and local community members in so many ways – it’s not only educational and entertaining for those who stop by, but it gives visitors a unique opportunity to actually feel the spirit of the day and rally around it.
It’s difficult to put into words the excitement and “all-hands-on-deck” mentality that is a part of a giving day, but it is nothing short of amazing. We’ve cultivated a strong relationship with their team, and look forward to building on it year after year!