#GivingTuesday is the largest day dedicated to giving back to charitable organizations on a global scale.
Now in its sixth year, #GivingTuesday 2017 is expected to yield more awareness and support than any other year in its history. Last year, over $168 million was raised by nonprofits on #GivingTuesday, so how will you be a part of the action this year?
Eleven steps to #GivingTuesday success
1. Choose a Fundraising Platform
At GiveGab, we make it easy for nonprofits to sign up and create a campaign in no time at all. Campaigns are fully customizable to fit your brand, and there are automated emails already set up to be sent out to your supporters following their donation.
Learn more about the benefits of using GiveGab in this article: #GivingTuesday 2017 is Coming – Is Your Nonprofit Ready?
2. Create Your Campaign
You can customize and launch your #GivingTuesday campaign in a matter of minutes on GiveGab. We also suggest that you invest some time in creating a unique brand that combines #GivingTuesday with your nonprofit’s current branding – if you haven’t already done so for prior campaigns.
Take a look at the GiveGab campaigns featured on our Nonprofit Wall of Fame for inspiration. These are campaigns that reached 100% or more of their fundraising goals, and there’s bound to be one that inspires your own creativity.
3. Educate Your Team
Learn from the pros this #GivingTuesday by finding free education sessions and webinars to attend. There are also plenty of blog articles, infographics, and even eBooks that dive into how to be successful on this giving day, like The Nonprofit Guide to Giving Day Success!
4. Use Timelines & Templates
Knowing what you should do and when you should do it will take away a lot of the guesswork for you and your team, freeing up precious time to focus on the things that will ultimately make your campaign more successful.
Fortunately, there are free timelines and messaging templates readily available to anyone who visits our official #GivingTuesday on GiveGab site. Help yourself! 🙂
5. Assign Your Team
Getting your staff and volunteers more effectively involved in the big day can be as simple as assigning each person with specific tasks. For instance, you could have one person solely on social media while another is responsible for outreach to supporters, and yet another on point for outreach to any new donors throughout the day.
We have an entire article dedicated to creating your giving day team that includes assigned tasks and responsibilities for each person! 😉
6. Rally Your Board Members
Make sure your board members are all on board for #GivingTuesday! Follow these three simple steps to get them involved: Ask, educate, and support.
7. Engage Community Partners
Reach out to a local business or two and ask them to help promote your #GivingTuesday campaign. The benefits for these businesses include:
- Heightened credibility within the community for helping out a charitable cause
- Additional venue for advertising through your campaign and/or website
- New creativity for promotional efforts
An example of a creative promotional effort would be a local coffee shop donating a percentage of all proceeds on #GivingTuesday to your campaign and calling it “Lattes for those who care a latte!” or “Give a local family a break during your coffee break!”.
8. Spread the Word
Use every avenue you have immediate access to, and beyond, to get the word out about your campaign. The last thing you’ll want to happen is to discover that no one knew about your participation in the giving day!
Check your ability to utilize the following channels:
- Social Media – Facebook and Twitter
- Local email list service – Typically free to nonprofits
- Local radio stations
- Local newspapers and online news sources
- Any channels your board members and other supporters have access to!
9. Utilize Peer-to-Peer Fundraising
In other words, be contagious this #GivingTuesday!
The success of #GivingTuesday as a general giving movement has been highly dependent on the power of collaboration and social media. And at the individual nonprofit level, peer-to-peer fundraising (also called p2p) is also paramount.
Use this extensive #GivingTuesday Peer-to-Peer Fundraising Guide to help you get started:
10. Use Branded Promotions
There are a lot of promotional materials already branded to #GivingTuesday that are free to download and use for your campaign efforts. It’s ideal to customize your own, especially if you’ve created a unique brand for your #GivingTuesday campaign. However, beautifully branded promotions are available on both the official #GivingTuesday website:
11. Keep the Momentum Going
Cinderella, too, only had until midnight to leave a lasting impression with Prince Charming, but that sly fox left behind her glass slipper! What will be the glass slipper that keeps your community coming back to your mission? What about tailored stewardship in the form of a special thank you gift?
Invest the time and resources it takes to make your #GivingTuesday donors feel extra special for supporting you and leave a lasting impression on them that will bond them even more tightly to your cause.
Take advantage of our #GivingTuesday promotion!