Many joyous occasions are celebrated at least partially through the act of giving, so it’s no wonder that a Day of Giving has such a lovely ring to it.

A lot of careful planning and diligent effort needs to occur in order to walk away with a successful Giving Day, so having a secure, reliable, and easy to use Day of Giving platform should be made a top priority!

Day of Giving Platform Questions to Ask:

  1. Is their platform focused on long-term profitability or short-term?
  2. Is their technology modern, secure, and reliable?
  3. Does the platform encourage engagement with donors and volunteers?
  4. Can you continue to use the platform after the Giving Day is over?
  5. Is there an upfront cost to start and are fees transparent?   
  6. Is there an option for donors to cover the fees?
  7. What is their method for processing online payments? 

In the following chart, we’ve outlined some of the key differences in the 3 major Giving Day platforms!


 

Major Giving Day Platform Differences:

PLATFORM
PLATFORM FOCUS:
Relationship-building to foster recurring donors beyond the Giving Day
Single Giving Day performance
Single Giving Day performance
TECHNOLOGY & RELIABILITY:
100% uptime and no performance degradation for all Giving Days.  Learn more about our reliable, cloud-based technology here
No details on website
No details on website
ENGAGEMENT:
Focused on helping nonprofits engage with supporters & collect donations during & after the Giving Day
Focused on getting donations during the Giving Day only
Focused on getting donations during the Giving Day only
PLATFORM USAGE:
Year-round usage for every participant following the one-time Giving Day setup, providing unlimited fundraising, donor engagement, and volunteer management
Standalone event usage with separate setup for fundraising beyond the day
Standalone event usage with separate setup for fundraising beyond the day
COST & FEES:
No upfront cost for host or participants of regional Giving Days.  $15,000 upfront cost required for single organization-based Days of Giving (e.g. higher-ed, national nonprofits, etc.). 5% of incoming donations, capped at $20 per gift. Same pricing for year-round platform usage
Upfront cost required for host and sometimes passed onto participants.  %-based transaction fee applied. No further details found on their website
Upfront cost required for host and sometimes passed onto participants.  %-based transaction fee applied. No further details found on their website
DONOR COVERAGE OPTIONS:
Donors opt to cover fees 65% of the time because of our optimized donation flow and transparency
No option for donors to cover fees
Donors opt to cover fees 40% of the time
PAYMENT PROCESSING:
Donations are deposited directly into participating nonprofits’ bank accounts within 3-5 business days. One-time setup works for year-round platform usage
Payments are processed on the 15th of the following month. Host handles the money and must process out to the participating organizations
No details found on their website

 

Whether you’re a nonprofit partner (like a community foundation or United Way) or a college/university and looking to run a day of giving or you’re a nonprofit looking to be a participating organization, there’s a lot that goes into each and every one of these 24-hour events!

The most successful organizations don’t stop at using a Day of Giving platform as outlined above; they ALSO do their own community outreach and marketing in tandem with it!

A Day of Giving takes work in order to be a succes, but having an easy-to-use and attractive online fundraising platform will most definitely save you that extra time you’ll need in order to effectively engage with your community for the big day!

Days of Giving on GiveGab  More About Days of Giving

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