Shorter Lead Times and Feedback Loops Mean Better Customer Development

For the last couple of years we’ve been heads down at GiveGab on building out awesome volunteer focused features.  When we first formed the company, we had all of the fun challenges that a startup has – building a team, figuring out your target market, figuring out your vision and mission, how to price the product, etc.  Mixed in with this was customer development and trying to figure out what to actually build into the product based what we felt the value would be to provide to them, that they’d be willing to pay for.

At first, we focused on building out the volunteer management features – from the perspective of nonprofits, but realizing the propensity for nonprofits to purchase volunteer management software and the amount that they might actually spend on it, we quickly shifted focus toward a different segment of the market where budgets were bigger and user acquisition could come in larger numbers.  That was universities… where service learning and civic engagement programs were on the uptrend.

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4th Challenge
Posted by GiveGab
Happy 4th! New challenge on GiveGab

Summer is finally here! Make sure to keep your GiveGab profile extra cool by earning our “In-Dependence Day” badge. In-Dependence Day Badge: It may not be Independence Day where you live, but there are certainly organizations near you that depend on the […]

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Posted by GiveGab
Social Changes on The Gab and Walls

The Social Network for Volunteers is now even more social, allowing you to interact with posts on The Gab, and on your Friends’ and Organizations’ Walls.  We have some new Monsters we’d like you to meet.  There’s Grin, the Happy Face […]

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