Posted by Jay Rogan
Our Simple Goal – Make Everyone a Fundraising Expert

The team at GiveGab hunkered down this brutal winter to work on various things. Our main goals have been to stay warm and build features to make fundraising a breeze for everyone. We haven’t been doing so well at staying warm, but we have been cranking out some amazing features we’d like to share with you. 

Before I do that, maybe I should tell you a little about our new focus.  We set out to make anyone an expert fundraiser, or at least a more confident fundraiser. If you work at a nonprofit, we want to provide you and your volunteer fundraisers the tools and education needed to be successful.

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Grant Writing
The Six Steps of Effective Grant Writing

When I first began contracting as a grant writer, I had a client named Nick who was very concerned about his budget and his ability to fund my time. Sympathetic to the situation of new organizations, I explained to him that we could work together so that he could become accustomed to the process of preparing proposals, until his budget expanded. “No way!” he had exclaimed incredulously, “I don’t do my own taxes or perform my own dental work! Why would I think I could write my own grants!?”

To an extent, Nick was correct to assume that grant writing was a technical skill and that performing it with competency was challenging. However, there is much that an organization can do to sustain itself. While Nick may not do his own dental work, I certainly hope that he is brushing and flossing each day! In the same spirit, there is much an organization can do to help maintain a healthy budget. Many organizations will still require professional assistance in the long term, but certain submissions may be easily prepared in-house in a few simple steps.

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Blog Post
Posted by Jess Confer
5 Steps for Creating a Tasty Blog Post

Here at GiveGab, we’ve taken strides to improving our own blogging habits by getting more folks on our team involved.  I put together a blog post about just that.. blogging!  What goes into creating a tasty blog post?  I hope this will help guide you in crafting your next post.

So you know you need to write a blog post, but maybe you don’t know what to write about.  Brainstorm some ideas, ask others if they have any ideas and the do a little research.  Sometimes the best recipes are ones that are found and adapted!

Look at competitors or other folks writing about that topic and try to think of how you can do something similar or better (note: do not copy it).  Once you’ve decided, let your idea marinade for a while.

 

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Shorter Lead Times and Feedback Loops Mean Better Customer Development

For the last couple of years we’ve been heads down at GiveGab on building out awesome volunteer focused features.  When we first formed the company, we had all of the fun challenges that a startup has – building a team, figuring out your target market, figuring out your vision and mission, how to price the product, etc.  Mixed in with this was customer development and trying to figure out what to actually build into the product based what we felt the value would be to provide to them, that they’d be willing to pay for.

At first, we focused on building out the volunteer management features – from the perspective of nonprofits, but realizing the propensity for nonprofits to purchase volunteer management software and the amount that they might actually spend on it, we quickly shifted focus toward a different segment of the market where budgets were bigger and user acquisition could come in larger numbers.  That was universities… where service learning and civic engagement programs were on the uptrend.

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