Posted by Jess Confer
The Anatomy of an Amazing Online Fundraising Campaign

If you haven’t dipped into online fundraising yet, never fear! I’m going to break down some very basic, yet essential, parts of an online fundraising campaign.  If you have had experience with online fundraising but haven’t seen much success, my hope is that you’ll be inspired to give it another go.

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Simplified Crowdfunding on GiveGab

We’re super excited and can’t wait to make fundraising on GiveGab for you even more fun and engaging (and easy!). We’ve spent the past few months working one on one with our nonprofits and getting their campaigns to be successful. We learned a lot from them, listened to their feedback, made a ton of changes, and we’re finally ready to release Crowdfunding campaigns to the rest of the world. Are you ready?

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Campaign running
100 Reasons to Get Your Campaign Up and Running

You want to run a crowdfunding campaign for your amazing nonprofit organization but have no idea where to start. You know your organization needs money and you know that you’ll use the money in an awesome way to help your community. You also know that fundraising is an important piece of that money puzzle and if you have a compelling story you’re more likely to get donors. So what are you actually going to use that money for? What’s your story? Need some help? Well, the fundraising experts here at GiveGab came up with a list of 100 different reasons to get your campaign up and running.

 

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Donation Tiers
Are You Using the Power of Donation Tiers to your Campaign’s Advantage?

We work with  some amazing Nonprofit organizations and are inspired on a daily basis by the great work that our Nonprofit friends are doing in their communities.  So when a Nonprofit comes to us to start a campaign, we put our whole hearts (& heads) into the process of creating the campaign. One thing that we focus a lot on is the Donation Tiers. They are an important part of the campaign that shouldn’t be overlooked.

Donation Tiers are the four large “Call to Action” buttons that suggest a donation amount and are a powerful section of a campaign page. Most individuals that come to your campaign page are there with the intent to donate.  If you send a link to a potential donor, and they took the time to click on the link then you’ve already sold them.  The majority of individuals are not coming to your campaign page to read through some lengthy copy…and look at some photos…and watch a video…and THEN after they’ve done all this…THEN they’ll decide if they want to donate. No. If they’re on the campaign page, then they are there to donate. So how can you influence their donations once they’ve already decided to donate? Keep reading to learn just how important Donation Tiers are and how they can positively impact your campaign.

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Posted by Jay Rogan
Our Simple Goal – Make Everyone a Fundraising Expert

The team at GiveGab hunkered down this brutal winter to work on various things. Our main goals have been to stay warm and build features to make fundraising a breeze for everyone. We haven’t been doing so well at staying warm, but we have been cranking out some amazing features we’d like to share with you. 

Before I do that, maybe I should tell you a little about our new focus.  We set out to make anyone an expert fundraiser, or at least a more confident fundraiser. If you work at a nonprofit, we want to provide you and your volunteer fundraisers the tools and education needed to be successful.

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Grant Writing
The Six Steps of Effective Grant Writing

When I first began contracting as a grant writer, I had a client named Nick who was very concerned about his budget and his ability to fund my time. Sympathetic to the situation of new organizations, I explained to him that we could work together so that he could become accustomed to the process of preparing proposals, until his budget expanded. “No way!” he had exclaimed incredulously, “I don’t do my own taxes or perform my own dental work! Why would I think I could write my own grants!?”

To an extent, Nick was correct to assume that grant writing was a technical skill and that performing it with competency was challenging. However, there is much that an organization can do to sustain itself. While Nick may not do his own dental work, I certainly hope that he is brushing and flossing each day! In the same spirit, there is much an organization can do to help maintain a healthy budget. Many organizations will still require professional assistance in the long term, but certain submissions may be easily prepared in-house in a few simple steps.

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Blog Post
Posted by Jess Confer
5 Steps for Creating a Tasty Blog Post

Here at GiveGab, we’ve taken strides to improving our own blogging habits by getting more folks on our team involved.  I put together a blog post about just that.. blogging!  What goes into creating a tasty blog post?  I hope this will help guide you in crafting your next post.

So you know you need to write a blog post, but maybe you don’t know what to write about.  Brainstorm some ideas, ask others if they have any ideas and the do a little research.  Sometimes the best recipes are ones that are found and adapted!

Look at competitors or other folks writing about that topic and try to think of how you can do something similar or better (note: do not copy it).  Once you’ve decided, let your idea marinade for a while.

 

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Shorter Lead Times and Feedback Loops Mean Better Customer Development

For the last couple of years we’ve been heads down at GiveGab on building out awesome volunteer focused features.  When we first formed the company, we had all of the fun challenges that a startup has – building a team, figuring out your target market, figuring out your vision and mission, how to price the product, etc.  Mixed in with this was customer development and trying to figure out what to actually build into the product based what we felt the value would be to provide to them, that they’d be willing to pay for.

At first, we focused on building out the volunteer management features – from the perspective of nonprofits, but realizing the propensity for nonprofits to purchase volunteer management software and the amount that they might actually spend on it, we quickly shifted focus toward a different segment of the market where budgets were bigger and user acquisition could come in larger numbers.  That was universities… where service learning and civic engagement programs were on the uptrend.

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