Online Fundraising: It’s Not About the Money! (Part 2 – New Donor Acquisition)

At GiveGab, we’ve had the opportunity to talk with lots of nonprofits over the past year about online fundraising – how often they do it, what types of fundraising they do, is it team or peer-to-peer based, etc.  More often than not, the simple answer we hear is, “No, we haven’t done it. But we need to.”  But doesn’t everyone run online fundraising campaigns, you may ask?  No they don’t. Most nonprofits simply don’t.  And if you ask them why they think they need to, many respond that they see it as a trend and need to do it because others are doing it.

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GivingTuesday Donations
Make your #GivingTuesday donations go 5% further

On December 1, 2015, GiveGab is waiving 100% of our small 5% platform fee to allow your nonprofit, no matter how big or small, to maximize your donations on #GivingTuesday. So you can put more of your donations to work. This is our way of giving back to all those who dedicate their lives to giving back.

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A Strategic Guide to Social Media for Nonprofits

Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at the top of supporters’ newsfeeds. That said, nonprofit organizations have never been a group to back down from a challenge.

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How to make your Fundraisers FEEL like the Champions they are!

Here at GiveGab we truly believe a campaign’s success is strongly tied to the success of the Fundraising Champions. They are the face of your campaign, generating a grassroots effort around it, pulling in friends and family members and then their friends and family members to create a web of giving all towards your cause. Without fundraising champions, a campaign can quickly fizzle out after the initial ask, but with highly motivated fundraising champions your campaign can take off and continue to soar!

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The Metrics Behind Relationships

Days of Giving are a hot topic these days.  You don’t have to look far in the world of philanthropy without hearing how such and such state raised $20 million, or so and so county raised $3 million, or x college raised x millions.  

It would be easy to think that somehow these days of giving are all about the money, but the more we learn with our partner customers the more we realize that the money is just a by-product…

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Nonprofit Crowdfunding: Feel Good Fundraising for Feel Good Stories

Regardless of your beliefs on technology’s influence on fundraising, the verdict is in: crowdfunding is legit and it’s NOT going away.  Why? Because people aren’t going away.  

Crowdfunding is less about technology and more about people.  People live their lives online.  They share pictures of their food, meet their future spouses, work a continent away from their office, watch tv shows and movies, and yes, even engage in philanthropy.  You might feel like the status quo has always served you well so why bother adopting a new strategy for your non-profit?  Well, it just so happens I believe in answering my own rhetorical questions, so here goes…

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Posted by Jess Confer
The Anatomy of an Amazing Online Fundraising Campaign

If you haven’t dipped into online fundraising yet, never fear! I’m going to break down some very basic, yet essential, parts of an online fundraising campaign.  If you have had experience with online fundraising but haven’t seen much success, my hope is that you’ll be inspired to give it another go.

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Simplified Crowdfunding on GiveGab

We’re super excited and can’t wait to make fundraising on GiveGab for you even more fun and engaging (and easy!). We’ve spent the past few months working one on one with our nonprofits and getting their campaigns to be successful. We learned a lot from them, listened to their feedback, made a ton of changes, and we’re finally ready to release Crowdfunding campaigns to the rest of the world. Are you ready?

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