Posted by Alex French
To Tweet, or Not To Tweet: Picking the Right Social Media Platform For Your Organization

First impressions are important. If you’ve ever been to a job interview or on a first date, I’m sure you know this. Mothers everywhere have reiterated these values for ages. An improperly tucked shirt could mean the difference between getting a call back or not. A rogue piece of parsley in your teeth could send your date running. You get the picture.

What moms have been trying to communicate all along is this: portraying yourself in a composed and professional manner is important when making a first impression.  These values translate to the organizational world through the medium of branding, and are particularly important in the developmental stages of an organization.

Continue Reading
Online Fundraising: It’s Not About the Money! (Part 2 – New Donor Acquisition)

At GiveGab, we’ve had the opportunity to talk with lots of nonprofits over the past year about online fundraising – how often they do it, what types of fundraising they do, is it team or peer-to-peer based, etc.  More often than not, the simple answer we hear is, “No, we haven’t done it. But we need to.”  But doesn’t everyone run online fundraising campaigns, you may ask?  No they don’t. Most nonprofits simply don’t.  And if you ask them why they think they need to, many respond that they see it as a trend and need to do it because others are doing it.

Continue Reading