Segmenting Donors
Posted by Kyle Cundy
Why Segmenting Donors Improves Engagement

Nonprofits who segment their donors see improved engagement and increased support for their fundraising efforts. For those who don’t already know, this is because when you segment or “separate” your donors into different categorical groups, you’re identifying them in a […]

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Prospect Research
Posted by GiveGab
Prospect Research 101

When we talk about the fundraising cycle, we’re talking about identification, cultivation, solicitation, and recognition. Stage One: Identification — Selecting prospects you should approach Stage Two: Cultivation — Developing relationships with your donors Stage Three: Solicitation — Asking for donations […]

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Engage Nonprofit Supporters
How to Keep Your Donors Engaged Year Round

Engaging nonprofit supporters throughout the year might seem like a lot of interaction, but doing so strategically and meaningfully will actually bring your supporters closer to you and your mission! Think about any important relationship in your life and you’ll find […]

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