Is your nonprofit looking for ways to maximize impact through online fundraising efforts and to increase incoming donations?
Online fundraising can help to expand your organization’s reach, attract new audiences, and give you access to tools and methods that do a lot of the heavy lifting for you over traditional fundraising methods.
Because so many organizations are now utilizing this great tool, it’s important to know how to use it in a way that helps distinguish you from the crowd and attract more support for your cause.
Here are five ways to improve your online fundraising efforts:
1. Use Captivating Visuals
First and foremost, draw in your users and pique their interests using creative imagery or prevalent videos.
Using compelling photos and videos that accurately depict your cause will help draw positive attention to your organization.
According to HubSpot, “Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.”
2. Be Mobile Friendly
With the rise of smartphones and tablets, your organization and donation page can and should be easily accessible from anywhere!
Make sure whatever platform you’re using for online fundraising is mobile-friendly with a responsive design. This allows supporters to donate to you from any device at any time.
3. Build Your Brand
Add personal flair to your donation page and include your organization’s logo, colors, fonts, design patterns, and more. Branding your donation page makes it clear to your users that they are in the right place and allows them to feel safe entering their personal information when they make donations.
A good example of a branded campaign comes from the SPCA of Tompkins County called SPCA Transports: Giving them a second chance.
4. Use Minimalistic Design Features
This is KEY. There is nothing more frustrating than a complicated and cluttered web page. Keep the design simple and easy to follow to avoid user confusion. Keeping distractions to a minimum removes many obstacles that may deter users from donating.
People are much more likely to give if your organization makes it simple and sweet, especially with your donation form!
5. Show Results
Instead of sending a scripted, automated “thank you” email, send out personalized thank you messages including a picture or video depicting how their donation makes a difference.
For example, if someone donated money for art supplies to your organization, attach a photo of the children using those art supplies.
As a donor, it’s a wonderful feeling to see just what you contributed to and how you made a personal impact.
Time to get started!
Watch this short video to learn how to create a campaign on GiveGab: