The benefits of thanking your donors extend far beyond the obvious.
Besides being the natural reaction of a polite and caring individual, there are plenty of incentives for fundraising professionals to want to thank their donors, thank them well, and keep finding new ways to make them feel appreciated for their donations.
Below is a collection of articles from experts and influencers within the nonprofit sphere that are worth a look. You will find arguments for why you should thank your donors, benefits of doing so, as well as some ideas and methods for being most effective with your messaging.
How to Thank Donors — and Bring Them Closer to Your Cause
How one phone call can increase donor retention
5 Steps to Thanking Donors So They’ll Never Forget You
Four Words to Never Say When Making Thank You Calls
How to Call Donors Just to Say Thank You for Donating
Feeling stuck? How to write a thank you that works
Thanking your donors is a critical component of good stewardship. We hope you found this collection of articles helpful.