Donor Fatigue
Donor Fatigue and The Ask: How Much is Too Much?

Well, it depends. There are different schools of thought on Donor Fatigue, and not all strategies will work for every nonprofit. But in reality it’s not how often you ask, but how often you are interacting with the donors and closing the loop on the last ask. 

A lot of nonprofits that we work with are concerned about Donor Fatigue especially when it comes to crowdfunding. A crowdfunding campaign is typically a small part of their overall fundraising budget, so they can be reluctant to ask their donors to keep giving. It’s not the frequency of the ask that’s the issue, the problem is asking donors to give again when you have not told them what you did with their last donation.  So there has to be some level of engagement between asks, specifically telling the donor what was done with their donation from the last ask.

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Community Foundations
Benefits of Giving Days for Community Foundations

Beyond the upsurge in charitable giving that results from running a Giving Day event, community foundations have seen plenty of other benefits as well.  According to information from The Knight Foundation, community foundations have experienced increased visibility and credibility among […]

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GivingTuesday Donations
Make your #GivingTuesday donations go 5% further

On December 1, 2015, GiveGab is waiving 100% of our small 5% platform fee to allow your nonprofit, no matter how big or small, to maximize your donations on #GivingTuesday. So you can put more of your donations to work. This is our way of giving back to all those who dedicate their lives to giving back.

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Donation Tiers
Are You Using the Power of Donation Tiers to your Campaign’s Advantage?

We work with  some amazing Nonprofit organizations and are inspired on a daily basis by the great work that our Nonprofit friends are doing in their communities.  So when a Nonprofit comes to us to start a campaign, we put our whole hearts (& heads) into the process of creating the campaign. One thing that we focus a lot on is the Donation Tiers. They are an important part of the campaign that shouldn’t be overlooked.

Donation Tiers are the four large “Call to Action” buttons that suggest a donation amount and are a powerful section of a campaign page. Most individuals that come to your campaign page are there with the intent to donate.  If you send a link to a potential donor, and they took the time to click on the link then you’ve already sold them.  The majority of individuals are not coming to your campaign page to read through some lengthy copy…and look at some photos…and watch a video…and THEN after they’ve done all this…THEN they’ll decide if they want to donate. No. If they’re on the campaign page, then they are there to donate. So how can you influence their donations once they’ve already decided to donate? Keep reading to learn just how important Donation Tiers are and how they can positively impact your campaign.

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