First impressions are important. If you’ve ever been to a job interview or on a first date, I’m sure you know this. Mothers everywhere have reiterated these values for ages. An improperly tucked shirt could mean the difference between getting a call back or not. A rogue piece of parsley in your teeth could send your date running. You get the picture.
What moms have been trying to communicate all along is this: portraying yourself in a composed and professional manner is important when making a first impression. These values translate to the organizational world through the medium of branding, and are particularly important in the developmental stages of an organization.Continue Reading