P2P Fundraising
The ABCs of P2P Fundraising

Peer-to-Peer fundraising allows your organization’s supporters to fundraise on your behalf by creating “mini-campaigns” that champion for your cause.

Each peer-to-peer fundraiser has their own dedicated fundraising page tied to your campaign, event, or Giving Day. They can set fundraising goals, manage their page, and share their unique story about why they support your organization. With peer-to-peer fundraising, your best supporters can be your best fundraisers too!

P2P Fundraising
Sample screenshot of a P2P Fundraising page on GiveGab

In this blog post, we are going to break Peer-to-Peer fundraising into its most elemental parts, giving you the ABCs of the best P2P Fundraising practices and strategies for success!


Anyone can be a Peer-to-Peer Fundraiser – By sharing their connection to your cause with their network, your supporters can help your organization cast a wider net and optimize your fundraising goals.

Broaden Your Organization’s Reach – After reaching out to those supporters you already have, your supporters can, in turn, recruit people from their social networks to fundraise on behalf of your organization.

Celebrate Your Supporters – Remember that fundraising is about celebrating what makes your organization and its supporters wonderful! What better way to do this than by hosting a fundraising champion party to kick-off your Peer-to-Peer fundraising campaign.

Donate First – Encourage your fundraising champions to be the first ones to make donations on their individual pages it is a great way to get started!

Expand your Donor Base – We’ve found that on an average GiveGab Campaign or Giving Day, a peer-to-peer fundraiser brings in 4 new donors per organization!

Fundraising Pioneers – As a peer-to-peer fundraiser, Your personal fundraising page is a tool you can utilize to help the organizations you choose to break into the uncharted territory of your unique social network of friends, family, and colleagues!

Gratitude – When you use stewardship to make your donors feel loved and appreciated, they will be much more likely to lend a hand in the future with whatever endeavor you embark upon next!

Happier Nonprofits – At GiveGab, we stand by our mission to help create More Happy Nonprofits every day! Peer-to-Peer Fundraising increases donor stewardship, volunteer engagement, and helps to alleviate some of the daily stresses for nonprofit leaders–all things that help make nonprofits a little happier.

Increase Donations – Peer-to-Peer fundraising can increase the average number of donations you receive AND it’s a great way to engage with your supporters beyond asking them to donate.

Joy – Peer-to-Peer Fundraising doesn’t just lead to happier nonprofits, it helps to increase the overall amount of Joy that NPOs can spread – to their donors, their communities, and each other!

Kindness – Having your supporters take on some of the Fundraising responsibility through Peer-to-Peer fundraising can help you to see the kindness and generosity that exist to keep your organization running–and that your organization, in turn, is able to put back into your community!

Launch your Nonprofit Fundraising Efforts – If you plan to use GiveGab for year-round fundraising, Peer-to-Peer Fundraising is available on our premium plans to help you get this extra fundraising boost on all of the fundraising campaigns and events you organize! Check out this article on some of our other features.

Motivating your Fundraisers – Incite some friendly competition with a contest, awards, and by using GiveGab’s built-in motivation tools like the Fundraiser Leaderboard.

P2P Fundraising

Next Level Fundraising – While your past success shows that you might already be sharing compelling stories about how your organization benefits the community, Peer-to-Peer Fundraising can help your supporters tell stories of their own and take ownership of their role in making your organization a community staple.

Online Fundraising Strategy – A worldwide study for the year 2017 revealed that 33% of NGOs use an online peer-to-peer fundraising service. NGOs that have invested the resources necessary to experiment with peer-to-peer fundraising will continue to reap the financial rewards for years to come.

Prizes – Before your Peer-to-Peer fundraising campaign kicks off, try to have 1-2 prizes in mind and then start setting up the guidelines and rules for your prizes. Some ideas for excellent prizes include: Movie Tickets, Gift Cards, Branded “Swag” from your Nonprofit, Matching Opportunities (hyperlink), Organization Membership

Quality Relationships – Taking time before and after your campaign to connect with your supporters to hear how their fundraising went provides insight, builds quality relationships and makes them feel heard.

Recruitment – We asked some of our most successful nonprofits how they approached recruitment and recorded our findings in this blog post.

Social Network – When a supporter creates a p2p fundraiser for your organization, they also get their close social circles involved in order to reach their fundraising goals–which means simultaneously expanding your organization’s social network and social media engagement.

Toolkits and Trainings – On GiveGab your supporter can use their Peer-to-Peer fundraiser toolkit to manage and customize their fundraising page, tell their individual story, set a fundraising goal, share their page on social media, upload their email contacts and even send stewardship emails after the campaign ends.

P2P Fundraising

P2P Fundraising

Update your Supporters – If you are running a peer-to-peer fundraising campaign, it is important to keep the hype up by checking in with current and potential supporters to show them how you’re doing.

Vocalize your Support – Your peer-to-peer fundraisers are one of your most powerful and valuable tools! You should motivate them to vocalize their support for your organization as much as possible to encourage their friends, family, and colleagues to do the same.

Walk the Walk – If you are a nonprofit leader hosting a peer-to-peer fundraiser for your organization, consider also becoming a peer-to-peer fundraising champion either for your own organization or, better yet, a different organization in your community that you support!

Generation X, Y, and Z donors – Typically considered “Millennials” in today’s terminology, these three generational donor groups are much more likely to donate online and through crowd-funding systems such as peer-to-peer fundraising campaigns than by other means. Peer-to-peer fundraising has proven to be highly effective in gaining the support of millennial donors through Facebook, Twitter, and Instagram. This is excellent news considering that millennial donors are also much more likely to contribute monthly donations to organizations after an initial participation in a crowd-funded or Peer-to-Peer campaign.

Click below for more tips on peer-to-peer fundraising!

Peer-to-Peer Fundraising