Donor Loyalty
How to Gain Donor Loyalty in 5 Easy Steps

Donor loyalty for nonprofits is critical, as it costs much more to attain new donors than to keep those you already have.   Despite this fact, many organizations still struggle to implement an effective retention strategy to keep their first-time supporters […]

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Online Donors
Posted by GiveGab
Retain Your Online Donors In 3 Simple Steps

For many nonprofit organizations throughout the U.S., donor retention is a persistent battle.  With the median donor retention rate at 43% with an attrition rate of 57%, it’s no wonder so many are looking to improve their donor retention strategy. […]

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Donor Fatigue
Donor Fatigue and The Ask: How Much is Too Much?

Well, it depends. There are different schools of thought on Donor Fatigue, and not all strategies will work for every nonprofit. But in reality it’s not how often you ask, but how often you are interacting with the donors and closing the loop on the last ask. 

A lot of nonprofits that we work with are concerned about Donor Fatigue especially when it comes to crowdfunding. A crowdfunding campaign is typically a small part of their overall fundraising budget, so they can be reluctant to ask their donors to keep giving. It’s not the frequency of the ask that’s the issue, the problem is asking donors to give again when you have not told them what you did with their last donation.  So there has to be some level of engagement between asks, specifically telling the donor what was done with their donation from the last ask.

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Engage Nonprofit Supporters
How to Keep Your Donors Engaged Year Round

Engaging nonprofit supporters throughout the year might seem like a lot of interaction, but doing so strategically and meaningfully will actually bring your supporters closer to you and your mission! Think about any important relationship in your life and you’ll find […]

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